Most casino websites today are really not effective at all. They lack the blue eyes per se and therefore they just don’t get noticed. In addition, they are oftentimes confusing and complicated.  Casinos just like most other businesses today spend a lot of money on their websites as well as search engine optimization and social media.  However, the big questions are:  1) are they effective and 2) are they cost effective?  Research shows that most businesses have a fraction of a second to a few brief seconds to visually make a good first impression.  That first impression will make all the difference in the world as to whether the consumer will actually take additional time to explore your website.  That is the reason why I ask if your website is cost effective or not.  Is it doing the job that you intended it to?  From what I have seen, most casino websites are neither effective nor cost effective.  What does that mean?  Simply stated, it means that it is time for a change or time for a fresh image on the Internet.  Every Tom, Dick and Harry today claims to be an experienced website developer.  The same goes for most advertising agencies.  They all claim to be great website developers. That may well be but how many of them really understand casinos? […]