Great Casino Websites are just like Sexy Blue Eyes – They Get Noticed

Steve Karoul is a recognized casino consultant with 35 years of hands-on experience with the best casinos both within the United States and internationally. He is also an authority on all aspects of casino marketing. Steve has lived in numerous countries and has conducted casino marketing activities in well over 100 countries around the world.   He is an author, a lecturer and an educator who often injects his own hands on experiences and openly shares his ideas and thoughts with fellow industry executives. Telephone +(1-860) 536-1828 or skaroul@comcast.net or see www.euroasiacasino.com

Most casino websites today are really not effective at all. They lack the blue eyes per se and therefore they just don’t get noticed. In addition, they are oftentimes confusing and complicated.  Casinos just like most other businesses today spend a lot of money on their websites as well as search engine optimization and social media.  However, the big questions are:  1) are they effective and 2) are they cost effective?  Research shows that most businesses have a fraction of a second to a few brief seconds to visually make a good first impression.  That first impression will make all the difference in the world as to whether the consumer will actually take additional time to explore your website.  That is the reason why I ask if your website is cost effective or not.  Is it doing the job that you intended it to?  From what I have seen, most casino websites are neither effective nor cost effective.  What does that mean?  Simply stated, it means that it is time for a change or time for a fresh image on the Internet.  Every Tom, Dick and Harry today claims to be an experienced website developer.  The same goes for most advertising agencies.  They all claim to be great website developers. That may well be but how many of them really understand casinos?

The casino business is not the same as most other businesses for many different reasons.  I do not have the time or the space here to get into all of the reasons why casinos are different. However, since you are reading my casino blog I have to assume that you are involved with casinos and therefore do understand the major differences.  Therefore, let’s focus on what casinos really need today to be successful.  The world has changed dramatically in recent years.  People today rely on the Internet, computers, tablets and smart phones.  Consequently the first thing that you need to check is to see if your website uses the latest in software and other technological updates that will allow you to present your casino message across all platforms.  You would be surprised at how many websites today are still using some outdated software.  The second thing that you also need to check are the key analytic results related to actual performance of your website.  Unfortunately this is highly specialized and fairly complicated and best left to the real website experts. There are companies that specialize in both casino website development and all of the back-end or hidden search engine optimization programming and site analysis.

Euro-Asia Consulting works very closely with Diamond Star Media to bring you the power and sophistication of Madison Avenue to Main Street with a commitment to affordable solutions and dedication to exceeding your expectations.  We both understand casinos. This boutique firm takes the time to understand our clients’ basic needs so that we can cultivate and represent your brand and image to help you achieve your target goals and build stronger relationships with your customers.  They specialize in strategic media development and work with our clients to build the most concise and cohesive media strategy to drive a return on investment to your bottom line.  Our customers know we deliver results, and Diamond Star Medias’ experience in gaming helps our clients drive loyalty and an increase in share of wallet. Location is not an issue.  We service clients all around the world that want to have that competitive edge that will help differentiate their casino.

Let Diamond Star Media and Euro-Asia Consulting show you how our various programs can target the market segments that yield the greatest return on investment.  We can help to maximize results from your marketing spend towards achieving your goals.

Website Re-Design & Development Your website is a critical component to building relationships with your customers while they are away from your venue.  We can optimize and re-design your casino’s website to drive more traffic both to the website and your venue.   Our gaming clients have benefited from immediate results from our concepts based on over 30 years combined experience in web-site design and development for the gaming industry.

Mobile Websites As a natural extension to your casino website, we develop mobile functionality as an added tool for direct response and measurement of customer interaction.  Mobile websites are a new and vital tool in efforts to build relationships and stay in touch with customers.

Search Engine Optimization Diamond Star Media’s month-to-month SEO services are designed to increase brand awareness and drive digital presence on the internet.  We obsessively optimize your site for the best search engine rankings with verifiable results.

Social Media “Tune-Up” Extend your casino’s marketing efforts by making contact real-time with your customers.  Through our efforts, we can actively target customers through their interests, activities, location, age, gender and other demographics.  Your messages will be exposed to your target audience, when you want it, and without the high cost of “traditional” marketing expenses.   Social media is the new frontier of consumer marketing, and Diamond Star Media has the experience of maximizing the benefits from this medium.

Video Production Diamond Star Media’s studios produce top-quality video at a fraction of the price as traditional video production giants.  Our shoots are produced using innovative methods to help leverage your investment in production costs.  We save you time, money and assist in streamlining the editing and production approval process through a combination of green screen and live venue shoots where needed.  We produce broadcast quality videos in both on-air and web-ready formats that can be leveraged through your website, digital signage, social media, or traditional media outlets.

Digital Signage Many of our clients have invested heavily in digital signage throughout their venue, but often lack the quality content to get the full value from the equipment.  Diamond Star Media creates visually pleasing 3D environments that follow your brand through targeted media campaigns.  Our animated advertisements are designed to quickly catch the eyes of your customers and keep them informed, active and loyal.  Our focus is to drive repeat visiting to your venue with an increased share of customer wallet.

Graphic Design From web, print, broadcast, to street media, our graphic design team has the power to transform minds, brands and even bottom lines.  Our ads will engage your guests  and move them to action while building brand loyalty.

John Diamantakos – Director/Founder, Diamond Star Media LLC John is a results-focused visual media communications, web management and casino marketing leader. Proven experience in all facets of video communications, website management and social media development for the gaming industry.  Adept at creating and implementing pro-active communications projects that support our clients’ objectives. Proven success in managing web and video production projects with tight deadlines and budget restrictions. He has the ability to direct and guide production units and talent through high-pressure situations with ease. We don’t have sexy blue eyes but we do know how to help you get maximum exposure for your casino and improve your bottom-line profitability.

(Please feel free to forward to people in your network or your company if you think that they will benefit from my educational articles.  Cheers….Steve Karoul)