increasing casino profits

Physics, Psychology and the Casino Industry

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Steve Karoul is a recognized casino consultant with 35 years of hands-on experience with the best casinos both within the United States and internationally. He is also an authority on all aspects of casino marketing. Steve has lived in numerous countries and has conducted casino marketing activities in well over 100 countries around the world.   He is an author, a lecturer and an educator who often injects his own hands on experiences and openly shares his ideas and thoughts with fellow industry executives. Telephone +(1-860) 536-1828 or [email protected] or see www.euroasiacasino.com

The other day my wife called me and asked me what I was doing.  I gave her the standard one word answer – “working”.  She then asked me what I was thinking.  I gave her the standard one word answer – “nothing”.  We often joke back and forth like this but basically she was curious as to what I was doing and what I was thinking that day.  I then told her that I had a meeting with one of our Table Game Shift Managers. She questioned me about what a Vice President of Casino Marketing and a Casino Shift Manager would talk about on a rainy day?  I told her that at xxxxx Casino we discuss normal casino business matters as well as some very unusual and different things such as physics and psychology.  She couldn’t tell if I was joking or serious.  We are very fortunate to have a lot of very bright and creative people on our team here at xxxxx.  Ken is one of them.  He always challenges me with unusual questions which I enjoy.  At our meeting, we had an interesting discussion about behavioral habits and the way certain players develop some very unusual gaming habits.  This caused us both to wonder why? Read More…

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