Casino Web Stie Development

ONLINE POKER OR ONLINE CASINO SOFTWARE

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Steve Karoul is a recognized casino consultant with 35 years of hands-on experience with the best casinos both within the United States and internationally. He is also an authority on all aspects of casino marketing. Steve has lived in numerous countries and has conducted casino marketing activities in well over 100 countries around the world.   He is an author, a lecturer and an educator who often injects his own hands on experiences and openly shares his ideas and thoughts with fellow industry executives. Telephone +(1-860) 536-1828 or [email protected] or see www.euroasiacasino.com

 “When it comes to online poker or online casino gaming software – look to the future, not to the past”

By Steve Karoul

The Past:

This next comment is going to age me a bit, but I remember when the first Atari pong game was all the rage.  This in my opinion was the beginning of the video gaming phenomenon as we know it today.  A simple game box hooked to your TV created the first in-home video game, which now meant that we no longer had to go to our local bowling alley or video arcades store to play.

We’ve come a long way in such a short period of time (40 years).  Since the invention of the TV around 1927 we have seen an explosion of new technology, which allowed us to leave the mechanical age and entered the age of technology.  During the next 20 years, thousands of video and action games have been created, which meant we could play from home, work and when we wanted to play.  Less than 20 years later, the Gameboy mobile game left the TV behind and you could travel anywhere with your hand held video gaming device. Read More…

Great Casino Websites are just like Sexy Blue Eyes – They Get Noticed

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Steve Karoul is a recognized casino consultant with 35 years of hands-on experience with the best casinos both within the United States and internationally. He is also an authority on all aspects of casino marketing. Steve has lived in numerous countries and has conducted casino marketing activities in well over 100 countries around the world.   He is an author, a lecturer and an educator who often injects his own hands on experiences and openly shares his ideas and thoughts with fellow industry executives. Telephone +(1-860) 536-1828 or [email protected] or see www.euroasiacasino.com

Most casino websites today are really not effective at all. They lack the blue eyes per se and therefore they just don’t get noticed. In addition, they are oftentimes confusing and complicated.  Casinos just like most other businesses today spend a lot of money on their websites as well as search engine optimization and social media.  However, the big questions are:  1) are they effective and 2) are they cost effective?  Research shows that most businesses have a fraction of a second to a few brief seconds to visually make a good first impression.  That first impression will make all the difference in the world as to whether the consumer will actually take additional time to explore your website.  That is the reason why I ask if your website is cost effective or not.  Is it doing the job that you intended it to?  From what I have seen, most casino websites are neither effective nor cost effective.  What does that mean?  Simply stated, it means that it is time for a change or time for a fresh image on the Internet.  Every Tom, Dick and Harry today claims to be an experienced website developer.  The same goes for most advertising agencies.  They all claim to be great website developers. That may well be but how many of them really understand casinos? Read More…

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