Casino Psychology

Casino Marketing for Dummies

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Steve Karoul is a recognized casino consultant with 35 years of hands-on experience with the best casinos both within the United States and internationally. He is also an authority on all aspects of casino marketing. Steve has lived in numerous countries and has conducted casino marketing activities in well over 100 countries around the world.   He is an author, a lecturer and an educator who often injects his own hands on experiences and openly shares his ideas and thoughts with fellow industry executives. Telephone +(1-860) 536-1828 or [email protected] or see www.euroasiacasino.com

I recently took up digital photography and wanted to learn more about how to improve my photos.  I went to the book store to look for an instructional book.  I looked in the photography section and I purchased a book titled “Digital Photography for Dummies” because it was written for an inexperienced new user.  I have used the “Dummies” books before to learn about many new subjects of interest.  Having worked in the casino industry for thirty five years primarily in casino marketing I realize that most of what I know today came from “on-the-job”, hands-on experience.  I am currently self-employed as a casino consultant specializing in all aspects of casino marketing.  I have written and published numerous articles over the years about casino marketing.  Never-the-less, I still feel that I am always learning new things about casino marketing and try to share them openly especially with younger folks new to the casino industry.

I receive numerous requests every month for help from young people who want to break into the casino marketing field, learn about casino junkets, better understand Asian casino marketing or who want to learn more to improve their present skills.  As a result of this I now realize that there is not a great deal of information available for young people who want to learn about casino marketing.  Therefore I have decided to try to offer some helpful recommendations and suggestions.

First, I think it is important for people to realize that it is often very difficult and frustrating to break into casino marketing in one of the better positions unless you have some unusual skill set, past work experience or speak a desired foreign language.  Most of the larger casinos around the world usually try to promote from within in order to develop career paths for their own hard working, dedicated, loyal employees. Marketing seems to be one of the more glamorous desirable positions that many people want.  Consequently, one strategy is to just get hired first by your company of choice; hopefully for a lower ranked position within the marketing division, and watch for any postings or listings of new open positions that the casino wants to fill.  It is a great way to learn from within and to climb the corporate ladder to a higher, more desirable marketing position.  Read More…

Leprosy, Ebola Virus, Bubonic Plague and Problem Gaming

 

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Steve Karoul is a recognized casino consultant with 35 years of hands-on experience with the best casinos both within the United States and internationally. He is also an authority on all aspects of casino marketing. Steve has lived in numerous countries and has conducted casino marketing activities in well over 100 countries around the world.   He is an author, a lecturer and an educator who often injects his own hands on experiences and openly shares his ideas and thoughts with fellow industry executives. Telephone +(1-860) 536-1828 or [email protected] or see www.euroasiacasino.com

What do they all have in common?  Probably not too much but how else do you focus ones attention on such horrible diseases.  One could possibly argue that Leprosy, Ebola Virus and Bubonic Plague are not common illnesses but never-the-less their effects can be both devastating and catastrophic.  Problem gaming is also an illness that can also have catastrophic consequences not only for the victim but also for the innocent families of the victims.  Nobody likes to talk about negative topics and therefore it is often easier to avoid talking about them or even worse, pretending that they do not exist.So, who really cares about problem gaming?  I do for one and fortunately most responsible casino executives and managers also care about it.  In recent years the casino industry overall has begun to take a much more proactive rather than reactive approach to the way they handle problem gaming.  Senior management does seem to understand all of the various issues.  However, as an industry we still have a way to go to properly educate as many employees as possible in the gaming industry.   

I used the term educate rather than train for how we deal with our employees.  We train horses and we train dogs but we educate people.  Therefore, an on-going progressive educational program about problem gaming is one of the keys to success.  The gaming industry in general needs to be commended on their efforts in recent years to properly train their staff to recognize the early signs of problem gaming to allow management an opportunity for intervention before it is too late.  Read More…

Physics, Psychology and the Casino Industry

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Steve Karoul is a recognized casino consultant with 35 years of hands-on experience with the best casinos both within the United States and internationally. He is also an authority on all aspects of casino marketing. Steve has lived in numerous countries and has conducted casino marketing activities in well over 100 countries around the world.   He is an author, a lecturer and an educator who often injects his own hands on experiences and openly shares his ideas and thoughts with fellow industry executives. Telephone +(1-860) 536-1828 or [email protected] or see www.euroasiacasino.com

The other day my wife called me and asked me what I was doing.  I gave her the standard one word answer – “working”.  She then asked me what I was thinking.  I gave her the standard one word answer – “nothing”.  We often joke back and forth like this but basically she was curious as to what I was doing and what I was thinking that day.  I then told her that I had a meeting with one of our Table Game Shift Managers. She questioned me about what a Vice President of Casino Marketing and a Casino Shift Manager would talk about on a rainy day?  I told her that at xxxxx Casino we discuss normal casino business matters as well as some very unusual and different things such as physics and psychology.  She couldn’t tell if I was joking or serious.  We are very fortunate to have a lot of very bright and creative people on our team here at xxxxx.  Ken is one of them.  He always challenges me with unusual questions which I enjoy.  At our meeting, we had an interesting discussion about behavioral habits and the way certain players develop some very unusual gaming habits.  This caused us both to wonder why? Read More…

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