Monthly Archives: January 2015

AML, FINCEN, Casinos, International Banks and Intrigue

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Steve Karoul is a recognized casino consultant with 35 years of hands-on experience with the best casinos both within the United States and internationally. He is also an authority on all aspects of casino marketing. Steve has lived in numerous countries and has conducted casino marketing activities in well over 100 countries around the world.   He is an author, a lecturer and an educator who often injects his own hands on experiences and openly shares his ideas and thoughts with fellow industry executives. Telephone +(1-860) 536-1828 or [email protected] or see www.euroasiacasino.com

What do AML, FINCEN, Casinos and Banks all have in common?  It is not intrigue but unfortunately the intrigue element comes into play because of Compliance.  Compliance is the new mantra of both casinos and banks today.  Unfortunately there have been abuses within both systems and both industries handle large amounts of cash.  Cash used to be “King” but not any longer.  Today cash generates concern.  That concern translates across many industries today besides just casinos and banks.

For example, FINCEN falls under the US Department of the Treasury.  This is the Financial Crimes Enforcement Network and they have both casinos and banks in their sights among other industries. This not only affects casinos in the United States but also affects western casinos conducting business in Asia or elsewhere around the world. FINCEN’s charter is as follows:

“FINCEN’s mission is to safeguard the financial system from illicit use and combat money laundering and promote national security through the collection, analysis, and dissemination of financial intelligence and strategic use of financial authorities”

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Private Label your own “Casino” Energy Drink???

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Steve Karoul is a recognized casino consultant with 35 years of hands-on experience with the best casinos both within the United States and internationally. He is also an authority on all aspects of casino marketing. Steve has lived in numerous countries and has conducted casino marketing activities in well over 100 countries around the world.   He is an author, a lecturer and an educator who often injects his own hands on experiences and openly shares his ideas and thoughts with fellow industry executives. Telephone +(1-860) 536-1828 or [email protected] or see www.euroasiacasino.com

Casino innovation is rare these days in the casino industry.  Unfortunately our industry has been labeled as a copy cat industry since we tend to copy more than we create.  There is nothing wrong with that as long as it is legal and everyone benefits.  However, there is still plenty of room for creativity and innovation in casinos.  This month’s kudos for casino innovation goes to Gianfranco Scordato, CEO of Gran Casino Costa Brava in Spain.  Gian and his team at Gran Casino Costa Brava are the first casino management team that I am aware of in Europe to make an innovative decision to private label an energy drink for their casino.

It is an intriguing concept which required further investigation because they focused on their Poker Players.  It is quite interesting when one considers that the beverage industry in the United States alone is now a U.S. $60 billion per year industry.  Energy drinks are the fastest growing segment of this market.  Ten years ago energy drink sales in the United States were only $12 million for the year.  Last year, energy drink sales topped $12.5 billion and are increasing rapidly.  That represents phenomenal growth for any industry and a good opportunity for casinos around the world.  According to the “Energy Drinks and Shots: Market Trends in the U.S.”, sales of energy drinks and shots will grow to a value of $21.5 billion by 2017.

So, why a private label an energy drink in a casino?  According to Gianfranco their casino currently gives away or sells a huge number of cans of energy drink every month to either customers playing Poker or playing on the casino floor as well as in their various restaurants or lounges. His investigation revealed that the energy drinks were being consumed by younger casino customers and also by their Asian casino customers.  Both of these market segments are very high on their list of priority markets in their strategic marketing plan.  They want to increase the percentage of younger players and have started to vary their entertainment as well in an effort to be more appealing to them.  Gianfranco also commented:

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