Monthly Archives: July 2013

How to Become a Junket Rep and Earn Big Money

Bio Pic

Steve Karoul is a recognized casino consultant with 35 years of hands-on experience with the best casinos both within the United States and internationally. He is also an authority on all aspects of casino marketing. Steve has lived in numerous countries and has conducted casino marketing activities in well over 100 countries around the world.   He is an author, a lecturer and an educator who often injects his own hands on experiences and openly shares his ideas and thoughts with fellow industry executives. Telephone +(1-860) 536-1828 or [email protected] or see www.euroasiacasino.com

Many readers are probably old enough to remember a very famous “advice column” that was around for years titled “Dear Abby.” Readers used to write to the newspaper to ask Abby’s advice about numerous different subjects, but mostly related to their love life. As a casino consultant, I also get numerous letters from readers asking for my advice. Many of their questions relate to “How do I become a junket rep?” I think answering questions about someone’s love life might actually be easier to answer than questions related to junkets, but nevertheless I will try.

A typical letter:

Dear Steve,
I read your advice online and am very interested in becoming a casino junket rep. I have traveled to Atlantic City on a few junkets and feel it could be a rewarding job as well as a fun job. I am not a heavy gambler. I mostly play slots and blackjack, but never felt the need to gamble more than I set aside for any given day. Therefore, the temptation to bet my house is not a problem.

I did, however, notice that on most of these junkets I have been on, there is very limited interaction between the rep and the player. I feel if the reps got more involved in making the trip enjoyable, they could get more repeat business. I have no clue how to become a casino junket rep and could use some advice in how to get started. Do I contact the casino? Is there a license I have to apply for? Is there a school I need to attend? I have found many sites for travel agents, but none for casino junkets. Any advice you can offer would be great. Read More…

Great Casino Websites are just like Sexy Blue Eyes – They Get Noticed

Bio Pic

Steve Karoul is a recognized casino consultant with 35 years of hands-on experience with the best casinos both within the United States and internationally. He is also an authority on all aspects of casino marketing. Steve has lived in numerous countries and has conducted casino marketing activities in well over 100 countries around the world.   He is an author, a lecturer and an educator who often injects his own hands on experiences and openly shares his ideas and thoughts with fellow industry executives. Telephone +(1-860) 536-1828 or [email protected] or see www.euroasiacasino.com

Most casino websites today are really not effective at all. They lack the blue eyes per se and therefore they just don’t get noticed. In addition, they are oftentimes confusing and complicated.  Casinos just like most other businesses today spend a lot of money on their websites as well as search engine optimization and social media.  However, the big questions are:  1) are they effective and 2) are they cost effective?  Research shows that most businesses have a fraction of a second to a few brief seconds to visually make a good first impression.  That first impression will make all the difference in the world as to whether the consumer will actually take additional time to explore your website.  That is the reason why I ask if your website is cost effective or not.  Is it doing the job that you intended it to?  From what I have seen, most casino websites are neither effective nor cost effective.  What does that mean?  Simply stated, it means that it is time for a change or time for a fresh image on the Internet.  Every Tom, Dick and Harry today claims to be an experienced website developer.  The same goes for most advertising agencies.  They all claim to be great website developers. That may well be but how many of them really understand casinos? Read More…

 Scroll to top