Pew research recently released a substantial report related to the connected nature of our digital world. Its focus was the impact that social media and digital connections have on the relationships held with our friends and family. Most telling in their report was how the average person has 634 connections. This article is about the need casinos have to reach out to these 634 potential customers who are friends and families of those who work at the casino.
Thinking back 20 years ago, we substantially engaged our friends & families through the mailbox, over the fence, across the picnic table, and in our workplace. Events brought us together to discuss relevant conversational topics within our lives. We had back yard cookouts, reunions, holiday parties or the chance meeting of two friends walking their dogs. Today however, we have new on-line options that both complement and supplant these events from 20 years ago. Facebook is arguably the largest, email, LinkedIn, Twitter, Pinterest, Blogs, YouTube videos, etc. Within each of these social platforms is a whole new ecosystem of communication that profoundly changes how we as a culture communicate and connect with our friends and families. The question now surfaces, can casinos tap into these connections, and if they can, how best does a casino optimize their brand?
As we consider the advertising efforts of our casinos, we see much interest in getting our promotions and event notices into the eyes and ears of these potential customers, many of whom are online. Banner Ad Campaigns, Social Presence, On-line Re-targeting, Facebook Fan Acquisition, Microsites, Rich Media Content, YouTube Channel, Blogger Advocates are but a few of the buzz words the Digital & Interactive marketing professionals use to get marketing dollars moved towards the digital genre. Each of these digital channels are important in the larger, holistic advertising strategies necessary to get our communities to spend at our casinos instead of buying a new sofa, or the “two for one special at Red Lobster” prior to going to the movies. […]