Casino Marketing for Dummies
I recently took up digital photography and wanted to learn more about how to improve my photos. I went to the book store to look for an instructional book. I looked in the photography section and I purchased a book titled “Digital Photography for Dummies” because it was written for an inexperienced new user. I have used the “Dummies” books before to learn about many new subjects of interest. Having worked in the casino industry for thirty five years primarily in casino marketing I realize that most of what I know today came from “on-the-job”, hands-on experience. I am currently self-employed as a casino consultant specializing in all aspects of casino marketing. I have written and published numerous articles over the years about casino marketing. Never-the-less, I still feel that I am always learning new things about casino marketing and try to share them openly especially with younger folks new to the casino industry.
I receive numerous requests every month for help from young people who want to break into the casino marketing field, learn about casino junkets, better understand Asian casino marketing or who want to learn more to improve their present skills. As a result of this I now realize that there is not a great deal of information available for young people who want to learn about casino marketing. Therefore I have decided to try to offer some helpful recommendations and suggestions.
First, I think it is important for people to realize that it is often very difficult and frustrating to break into casino marketing in one of the better positions unless you have some unusual skill set, past work experience or speak a desired foreign language. Most of the larger casinos around the world usually try to promote from within in order to develop career paths for their own hard working, dedicated, loyal employees. Marketing seems to be one of the more glamorous desirable positions that many people want. Consequently, one strategy is to just get hired first by your company of choice; hopefully for a lower ranked position within the marketing division, and watch for any postings or listings of new open positions that the casino wants to fill. It is a great way to learn from within and to climb the corporate ladder to a higher, more desirable marketing position. […]
